Amnesty International highlight migrant plight with chilling stunt

Graphic pictures splashed across the media this week, showing the tragic plight of migrants in the Mediterranean have shocked the nation. The crisis has prompted calls from some corners for the British Government to act faster and do more to help.

Amnesty International made their feelings quite clear with a chilling reminder of the body count in a stunt on Brighton beach last week. 200 body bags were lined up on the stony shore next to Brighton’s biggest landmark in a hard-hitting, unapologetic piece of activity that smashed home their message. The coverage piled up as nearly every online news outlet covered the story.

Whatever your beliefs, we thought from a PR perspective it was a great piece of work.