Selling tickets; the regional way

We were stoked earlier this year when we heard we’d been appointed to run this year’s Pub in the Park festival, a four-date food and music knees-up run by chef-of-the-moment, Tom Kerridge.

And as such, it’s been a busy old time of late, as the team kicked-off work by heading out on a regional roadshow, in support of tickets going on sale.

Traveling more than 1500 miles over three days, we kept Tom busy with back to back media interviews across print, online and broadcast, in and around Bath, Tunbridge Wells, Knutsford and Marlow, where the festivals take place this summer.

We landed an impressive 139 pieces of coverage in all, across titles spanning the length and breadth of the country.

Highlights, to name but a handful, included a stunner of a front-page story in the Oxford Times, multiple pieces across the Times of Tunbridge Wells and the Kent Messenger Group and cracking interview pieces on BBC Radio Kent and Marlow FM.

Other decent hits came in the Manchester Evening News, Bath Chronicle, Knutsford Guardian, Kent Live, Bucks Free Press and the Bath Magazine.

All in all, 51 interviews featuring Tom were placed and we landed 88 news pieces – all of which carried a call-to-action that tickets were going on sale.

Here’s the rather glorious part.

Just over 40,000 tickets were sold in the first 24 hours. With very little above-the-line promotion, we’d like to think a good proportion of this was down to our work. And proof indeed, that the power of regional media is alive and kicking.