With Taste of London done and dusted for another year, we were delighted to hear that our work helped make this year’s festival the most successful to date, with close to 60,000 hungry visitors through the gates. Subsequently spend was up, with many restaurants reporting double, and even triple takings on last year.
We kicked things off back in April by creating some rather lovely images of top chefs alongside their biggest inspirations. The resulting shots bagged us a fist-full of coverage including half a page in the Evening Standard and the Daily Star, plus pieces on Mail Online, Mr Hyde and Mirror.co.uk, ensuring ticket sales got off to flying start.
We gave our chefs a decent run out too, securing interview pieces in the likes of Food & Travel, The Sunday Times, Great British Food, Stylist, Grazia, Press Association and The Sunday Telegraph. We also worked with our cooking talent to build a solid bank of recipes, which we placed across titles like Fabulous magazine, FOUR, Harper’s Bazaar, Telegraph.co.uk, Sun.co.uk and Time Out.
We cleaned up (even if we do say so ourselves!) in the listings and what’s on pages with shout outs in Conde Nast Traveller, Hello, OK, Now, Closer, New, Mail on Sunday, S magazine, Guardian, Tatler.com, Woman & Home, Delicious, Metro and Now.Here.This (Time Out’s blog).
Then we added a sprinkling of broadcast into the mix, securing no less than 16 pieces in the run up to the festival with highlights including Saturday Kitchen, Sunday Brunch, BBC Radio 2, CNBC, LBC, ITV London, BBC London (TV), BBC Radio London and Sky News.
So, with June’s event having been and gone, it’s on with the next one. See you at Taste of London Tobacco Dock in November. No rest for the wicked, eh?