For our latest work with Sheraton Grand London Park Lane, we were asked to give them a hand pushing their wedding offering.
The collection of beautifully elegant art-deco rooms and the dedicated team of wedding planners, make the hotel a mighty fine choice for an extra special big day.
Naturally, there’s really only been one wedding on everyone’s minds this past few months and with the hotel’s Royal link (the Queen is rumoured to have learnt to ballroom dance at the hotel), we thought we’d ride on Harry’s coattails.
We pieced together the ultimate luxury wedding package – one that showed the hotel in all its splendour – and set out to offer a very lucky couple who share the same names as the Prince and his now bride their very own dream wedding. With full complements of Sheraton Grand London Park Lane.
Step forward Harry Hindley and Megan Morley. The young couple from Nottingham had been planning on tying the knot when they spotted our story in the Evening Standard and got in touch.
A few background checks later (just to verify they were indeed a genuine couple) and, well, the rest is history. The handsome groom and the beautiful bride were married in a fairy-tale ceremony at the hotel before celebrating with more than 100 friends and family in the magnificent grade II listed Ballroom.
The media loved the story as much as we did, and our Harry and Megan were only too happy to share their excitement with the world.
From the announcement through to the wedding day, we landed more than 70 pieces (even managing to steer clear of any red-top coverage – a must, given the hotel’s premium stature) including:
BBC London (TV), BBC News, who ran a video piece from the wedding day ran on the homepage as their ‘must see’, BBC World Service Radio, BBC Radio Nottingham, Daily Mail, Mail Online, Evening Standard, Hello, Yahoo, MSN, Bride, You and Your Wedding, The Handbook and Town & Country.
Then thanks to a piece on global newswire Reuters, the story spread around the world, landing in titles like The New York Times, NBC Chicago, Despierta America (Hispanic TV show stateside), Daily Indian News, Aljazeera TV, Asia News, The Guardian (India), DOT Emirates, Iran TV, ABC Australia (the country’s biggest television network), Yahoo Canada, Hola! TV (Spain), Zee News and Daily Motion.
Overall, our story had a reach of 1.9 billion worldwide, with the majority of the pieces carrying the hotel’s name and images and mentions of the wedding facilities.
Nice, we thought.