Last week we kicked-off our first piece of work with Slingsby Gin in fine style, in the form of a rather special one-off trade dinner.
Our brief was to break some ice and introduce key outlets to Slingsby’s wonderful world (and products), by making their values sing.
Or more specifically, making the botanicals sing, that is.
So, working with Rudding Park, a luxury hotel and spa in Harrogate (who just happen to grow a lot of Slingsby’s botanicals in their kitchen garden), we honed in on and garden designer Jack Dunkerly, we set about transforming a blank space in a central London venue into a botanical wonderland, blending the planting with Slingsby’s signature apothecary styling.
To match the décor, the menu was specially created with each course featuring a key botanical or two, before Slingsby’s in-house mixologist worked his magic, matching a gin-based cocktail to each dish.
And our efforts were duly rewarded with a full house of 30 guests joining us on the night, including buyers and managers from some of London’s finest establishments including Quo Vadis, Mr Foggs, Evans & Peel, Club Gascon, The Kensington, Clerkenwell & Social, Cahoots London, Bunga Bunga, The Wolsey, Brasserie Zedel, The Vault Soho, The Delaunay, Maggies, Sanctum Hotel, Barts, Three Eight Four, The Gin Foundry and the Arbitrager, to name a few.
In the few days following, around 25% of those in attendance have already requested an additional meeting with Slingsby’s sales team.
Early days but strong signs, nonetheless. We’ll take that, as beginnings go.