Doing good is a beautiful thing and from a PR perspective, it’s always humbling to pick up the reigns for a good cause.
We’ve been busy this week launching the Movement for Good Awards, which will see a hefty £1million donated to charitable causes this summer.
500 charities will benefit from a gift of £1,000 following a public vote in which people can nominate a cause close to their heart. A further ten charities will receive £50,000 in phase two of the awards, to put towards research and innovation.
Our solution for the launch moment was to showcase the sheer number of charities who stand to benefit from the movement, by flooding key UK cities with hundreds of piggy banks, one for every charity that will receive a monetary gift.
The piggy banks cropped up and caused a stir at central locations in Cardiff, Manchester, Edinburgh and London, stopping people in their tracks.
The media loved the story as we landed hits in The Daily Telegraph, The Times, The Times Online, the i (twice), Metro, Metro Online, The Sun, Evening Standard online and The Scotsman, alongside a host of regional titles and insurance and charity trades.
Following the launch, we were stoked to hear that more than 9,000 nominations were made in the first the 24 hours, which is just astounding, as people rushed to help ensure their favourite charities were in the mix for a £1,000 gift.
The project is the latest in a line of charitable initiatives from Ecclesiastical Insurance, a specialist preserver of heritage buildings and the fourth biggest corporate giver in the UK.
The launch marks the start of our work with the brilliant team at Ecclesiastical, so watch this space for more to come.