Decent media relations is alive and effective, it seems

Being ones to blow our own trumpet from time to time (if you pardon the phrase), we though we’d shout about the stack of gift-guide coverage the team achieved for one or two of our clients in the run up to Christmas.

Why? Because Christmas tends to be a massive bun fight for brands wanting to get their offering across via a spattering of ever-diminishing gift-guide style slots. So sometimes a task requires heaps of good old-fashioned hard publicity work to achieve the results, and we did just that.

The team did a sterling job, securing no less than 50 gift-guide placements, with hits in pretty much every national paper and corresponding online equivalent, plus a sack-full of consumer lifestyle titles across monthly, weekly and online formats.

And the really good bit? Initial reports from clients as we return from the holidays suggest the hard work contributed to healthy spikes in seasonal sales, with one even reporting a jump of 60% on 2014. So all in all, we’re rather pleased.

Media relations, dead? Apparently not.

Trumpet blown.