Encouraging a nation to say “thank you”

Sunday 11 November 2018 marked what is probably the most important date in recent times. 100 years since the end of a war that changed our world forever.

Over the last little bit, we’ve been helping The Royal British Legion to inspire the nation to give thanks by telling the stories of the men, women and children who served and sacrificed to change our world

Following our work to launch the Legion’s #ThankYou100 campaign a few months back, in the lead up to the 100th anniversary of the end of WW1 we delivered no fewer than 13 feature pieces, that sought to bring to life the breadth of the efforts of an entire generation.

The team set up a rather impressive three pieces with the Daily Mirror, telling incredible personal stories and giving a platform to the Legion’s Head of Remembrance to talk about the #ThankYou100 campaign.

We worked with Stylist to showcase the story of Women’s football and First News, on a special report that celebrated the efforts of young people during WW1.

The Daily Express featured a wonderful double-page story of Britain’s first war photographer Ernest Brooks, alongside a selection of images, which also ran on the Express.co.uk.

The Sun Online helped us showcase the innovations that were born from WW1, and we worked with LBC London, to place key Legion spokespeople.

The stories of extraordinary people were brought to life in the Daily Star, and Country Life ran a lovely piece on stately homes that were used as military hospitals.

We helped the Legion showcase their partnership with the Premier League, by landing a slot on Sky One’s Soccer AM.

We negotiated Lord Gadhia an award-presenting spot at the Asian Media Awards, where he spoke about the need to thank commonwealth soldiers for their invaluable contribution.

Then together with the Legion, we helped install our #ThankYou100 installation on This Morning, with Eamon and Ruth starting last Friday’s show next to the giant letters.

We’re proud to have helped tell such stories, and prouder still to have worked with The Royal British Legion to mark 100 years since armistice was signed.