An inspirational shoot

We took four of the Capital’s best chefs and put their biggest inspirations in the hands of one of the best photographers around. The result was a striking set of images to mark tickets going on sale for Taste of London 2015.

Marcus Wareing, Pascal Aussignac, Ian Pengelley and Anna Hansen were in fine form as surrounded them with fruit, put them in a bath of sweets, cooked them in a pot and hung them up, respectively. The pictures hit the right note with the media, gaining a half page in both the Evening Standard and the Daily Star, with further pieces on the Mail Online, Mirror online and Telegraph.co.uk.

Our work contributed to the biggest opening week for ticket sales Taste has ever seen.