Publishing power-house Egmont has handed us a brief to help launch a new book by Europe’s most successful YouTube family, and we’re over the moon about it.
Aimed at pre-school children, The Great Cat-Nap will be the debut book by YouTube sensations the SACCONEJOLYs.
The London-based family has the largest YouTube channel in Europe, with nearly 670 million views and over 1.8 million daily subscribers.
We’ll be helping to spread the word with plenty of publicity work, creating a launch moment and running a five-date book signing tour of the UK in collaboration with WHSmith.
We’re going to be having some fun with this one and we can’t wait to get stuck in.